Amazon Alexa Coming to Vehicles

Amazon Alexa

If you have ANY qualms about Amazon’s Alexa and the big security hole it leaves in your life, then you may not want to buy a new vehicle. It seems that a major car manufacturer is planning on including the digital assistant in select upcoming, 2018, vehicles with expanded installation in additional vehicles in 2019.

Toyota will be rolling out Amazon’s Alexa digital assistant in select Toyota and Lexus vehicles featuring Toyota Entune 3.0 App Suite and Lexus Enform App Suite 2.0 starting this year. Next year more Toyota and Lexus models

Amazon Alexa is a digital assistant that works via voice controls given to it by users. This is ideal in vehicles where many states have hands free laws in place.

“Voice services are rapidly becoming more popular and through our integration with Amazon Alexa, Toyota and Lexus customers will soon be able to easily speak to Alexa in their cars while on-the-go,” said Zack Hicks, Senior Vice President and Chief Information Officer of Toyota Motor North America and Chief Executive Officer and President of Toyota Connected.

“We’re thrilled that Toyota and Lexus will bring Alexa to customers on the road,” said John Scumniotales, Head of Product for Amazon Alexa Automotive. “Our vision for Alexa is that she should be everywhere a customer might need her – at home, in the office, on phones – and in cars. This integration means that customers can interact with Alexa, virtually anywhere they drive.”

Some of the capabilities that are touted when promoting Amazon’s Alex include being able to ask the digital assistant to add milk to your grocery list, start a book by Audible, or play music. These are all great and dandy things to have done for you, and easily implemented via voice controls.

Personally, I am not into these digital assistants which are connected to services like Google or Amazon. Why? Because these companies strive on customer data and knowing what you are up to, where you want to go, and how you want to get there. That means everything. Now, partnering with Toyota and Lexus, Amazon’s Alexa will bring data to the company involving even more details about our lives. Details that they didn’t have access to with their in-home models.

Source: PR Newswire

Carl Williams

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