Have you ever visited a store and been told you can look at a product but cannot buy it there? That is precisely what is going on at T-Mobile stores right now. Currently, this is only in regards to the new Google Pixel cell phone. This is rather interesting since the Google Pixel is being advertised as a Verizon exclusive device. Could this be causing problems for the deal between Google and Verizon?
Technically, this situation that T-Mobile is in does not break the exclusivity agreement between Google and Verizon. The reason being, when you visit a T-Mobile store, you can only look at and play with the Google Pixel phone. You will not be able to actually purchase it there.
Employees will direct you to visit the nearest Best Buy store, or to the Google Store, to purchase the Google Pixel cell phone. This keeps T-Mobile from getting into too much trouble with one of their biggest competitors while letting customers check the phone out.
Recently, T-Mobile has been promoting the Google Pixel on their service via social media. This is a shot across the bow of Verizon, who have the exclusive rights to sell the Google Pixel, but not directly aimed to start trouble.
The idea is that T-Mobile will pick up new customers looking to bring the Google Pixel to a carrier other than Verizon. It remains to be seen if this plan will work or will backfire on T-Mobile.
Personally, I think this is ridiculous if true. T-Mobile is known for trying to gain customers through unconventional means, but seriously, this is messed up. I can understand the disdain people have for Verizon–I am not a fan at all myself–but T-Mobile is going about this all wrong. They are adding steps into the buying process in hopes of riding on the popularity of a new phone. Are they trying to make sure that they don’t miss out like they did on the iPhone?
Want to grab a deal on a Google Pixel? Hit Ebay for a last minute deal.